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Fly South This Winter Taxi Topper / VISIT FLORIDA

Submitted By Liz Branger

Description

Taking a cue from nature’s greatest warmth-seekers – birds – we mounted flying mannequins on taxis, and urged onlookers to “Fly south this winter.”

Objective

VISIT FLORIDA wanted to brighten the lives of those stuck in America’s most miserable, winter-worn states. So we thought, why talk to people in their comfy living rooms, when we can talk to them in the cold, harsh, streets… like when they’re waiting for a cab?

Technical Challenge

People weren’t the only things soaring. 5,000,000+ saw our 3D taxi toppers. Hotel occupancy went up 9%. And revenues increased over 21%.

Client

VISIT FLORIDA

Industry

Travel/Tourism

Agency

SapientNitro
http://www.sapient.com/en-u...

Media

Outdoor

Market

Travel/Tourism

Credits

Account Executive

Blake Torres

Art Director

Danielle Fay

Creative Director

Ronn Pearson, Jordan Lipton, Carol Montoto, Brian Jones

Designer

Svetoslav Kraev, Carolina Espinales

Writer

Casey Woods

Views

47

 

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