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Stop Motion Studio / Verizon Wireless

Submitted By Liz Branger

Description

Introducing the Verizon Stop Motion Studio. A movie-making workshop for the masses. Guests set the stage by selecting a scene and casting their characters. Then, they take to the director’s chair—using the Vine app on their smartphone.

Objective

The way we shop has changed. Customers now need new reasons to visit the store. We looked to Verizon’s educational workshops as an opportunity to re-imagine the “why” behind a store visit.

The existing program was built on classroom structures: lecture and memorization. It felt like school. And school feels like work. But there are plenty of things you learn to do that don’t feel this way. Like learning to play a musical instrument, a game or activity. People just have more fun when they learn by doing.

This simple insight led us to a new approach: by combining devices, apps and accessories into hands-on activities, we educate guests as we entertain them. All this fun has real business value — driving sales by exposing guests to related accessories. And the first of these new workshops empowers customers to use their phone in more creative ways.

Technical Challenge

The way we shop has changed. Customers now need new reasons to visit the store. We looked to Verizon’s educational workshops as an opportunity to re-imagine the “why” behind a store visit.

The existing program was built on classroom structures: lecture and memorization. It felt like school. And school feels like work. But there are plenty of things you learn to do that don’t feel this way. Like learning to play a musical instrument, a game or activity. People just have more fun when they learn by doing.

This simple insight led us to a new approach: by combining devices, apps and accessories into hands-on activities, we educate guests as we entertain them. All this fun has real business value — driving sales by exposing guests to related accessories. And the first of these new workshops empowers customers to use their phone in more creative ways.

Introducing the Verizon Stop Motion Studio. A movie-making workshop for the masses. Guests set the stage by selecting a scene and casting their characters. Then, they take to the director’s chair—using the Vine app on their smartphone.

Props are designed with animation tricks baked-in, so they’re not just fun—they’re functional. A few simple steps create advanced visual effects. As they work, a “how-to” reel inspires new techniques and storylines. Soon imagination takes hold — and within minutes they have a Vine movie worth sharing.





The pilot launched with the Verizon destination store opening at the Mall of America and ran throughout the 2013 holiday season. With Stop Motion Studio, we ushered in a new era of workshops that delight as they educate – creating new reasons to visit the store. Success was measured by customer experience: of the workshop participants surveyed, 100% said they had fun and 95% learned something new. 100% shared their creation on Vine and 95% said they would attend another workshop. This workshop is currently being scaled to multiple stores—and more workshops following this strategy are currently in production.

Stop Motion Studio

http://vinebox.co/tag/veriz...

Client

Verizon Wireless

Industry

Telecommunications

Agency

SapientNitro
http://www.sapient.com/en-u...

Media

Interactive

Market

Technology

Credits

Account Executive

David Prince

Art Director

Matheus Meneghel

Creative Director

Joel Krieger, Pavani Yalla, Alice Jankowski

Designer

Ashton Grosz, Stephany Gill, Jean Baptiste Vendamme

Views

32

 

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