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Get It On With Vaughn! / Vaughn Murphy Ministries

Submitted By Jason Safir

Description

Going deep inside the Self-Help Movement, self-help guru Vaughn Murphy presents a serious exposé on this multibillion-dollar industry through a notorious web campaign which causes real damage to its paying customers. In short, Vaughn Murphy embodies everything you could want in self-help evangelism under one colossal digital tent.

Objective

What qualifies someone as a life coach versus a fraud? Throughout Vaughn’s versatile catalog of self-help products, Vaughn never makes an effort to stay within the limits of his lacking expertise. On his website, Vaughn uses mind-blowing multimedia effects to deliver satirical self-help humor in six categories including: mind and spirit, money and finance, relationships and family, health and fitness, career and business, and creativity and fun. The objective of this work was to create a meaningful parody of the mainstreaming of self-help dogma.

Get It On With Vaughn!

http://www.getitonwithvaugh...

Client

Vaughn Murphy Ministries

Industry

Self-Help

Agency

Jason Safir Interactive
http://www.jasonsafir.com

Media

Interactive

Market

Health and Pharmaceutical Products

Credits

Designer

Jason Safir

Director

Jason Safir and Jesse Konter

Editor

Jason Safir

Music & Sound

Winslow Turner Porter III

Producer

Winslow Turner Porter III

Production Company

Underwater FX

Writer

Jason Safir, Jesse Konter, David Goldapple

Views

91

 

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