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Breast weights / 306

Submitted By Andrii Chernenko

Description

Sports equipment for real men, who think about women all the time even when the iron is held in the hands.

Objective

Target. Self promo project to invite attention to the 306 Agency FB page, increase traffic page, attract potential customers Agency. Bring Message - we create creative solutions that works for your results!
Task. Develop an unusual creative communication to achieve
goals. Necessary condition is a practical solution.
Goals. Attendance page has increased almost 30 times. with an average of 103 unique visitors per day up to 2988 unique visitors. Also we got a lot of free publications in the media: Reporter, Delo.UA, Haffinton DC (USA), beast.com, Cosmopolitan, Playboy Italy, Kiev Post, Esquire
and many other media and Internet publications. Also in the news: 1+1 channel, NTN channel, "Ukraine" channel.

Technical Challenge

Idea. The Agency created a sports equipment, which has no analogues in the world. As a basis we took a dumbbell - plain and boring piece of iron and endowed it with additional "options" - cling, shock, surprise and motivate. Weight in the form of a woman's breasts - bright creative communication, which does not leave indifferent neither male nor female.

Client

306

Industry

Advertising

Agency

306 Creative Communication Agency
www.306.agency

Media

Innovative Use of Media

Market

Entertainment

Credits

Agency Producer

Andrey Chernenko

Creative Director

Stas Boyko

Designer

Jaroslav Litovchenko

Production Company

Heavy Metal Friends Co.

Views

290

 

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