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#SochiProblems / Airbnb

Submitted By Pereira & O'Dell

Description

There are over 700 Airbnb listings in Sochi, most of which are available and no one was thinking about Airbnb as an alternative to hotels. As journalist began to arrive and were tweeting about their horrible accommodations Pereira & O’Dell worked quickly with AirBnb to tweet at the reporters with legitimate places to stay that are AirBnb listings.

Objective

Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.

All of a sudden the #SochiProblems hashtag had become a conversation about Airbnb. The brand appeared to be one of the biggest sponsors at the Winter Olympics, all without sponsoring anything.

Client

Airbnb

Industry

Hospitality

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Interactive

Market

Culture, Leisure and Sports

Credits

Account Executive

Marisa Quiter, Gary Theut

Art Director

Ben Sweitzer , Jen Wantuch

Creative Director

PJ Pereira, Jaime Robinson, Rafael Rizuto, Eduardo Marques

Writer

Chris Ryan

Views

54

 

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