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Guilt free. / thinkThin® Protein Bars

Submitted By Chris Adams

Description

This is the first national print ad for thinkThin® protein bars. The campaign is intended to celebrate thinkThin's belief that women should never have to feel guilty about what they eat. Even when it's coated in chocolate.

Objective

The objective of this ad, and the greater campaign, is to build awareness for the thinkThin® brand, while also driving trial.

Client

thinkThin® Protein Bars

Industry

Packaged Goods

Agency

adams&partners
adams-partners.com

Media

Print

Market

Food

Credits

Agency Producer

Laura Ferguson

Creative Director

Chris Adams, Susan Alinsangan, Ron Schlessinger

Designer

May-may Chan

Photographer

Mark Laita

Views

269

 

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