Runner / thinkThin® Protein Bars
Submitted By Chris Adams
This is the first national launch campaign for thinkThin® protein bars. The purpose is to emphasize their belief that women should never have to feel guilty about what they eat. Even when it's coated in chocolate.
The objective is to increase awareness and drive trial.
thinkThin® Protein Bars
Chris Adams, Susan Alinsangan, Ron Schlessinger
Will Hasell, Arcade
Music & Sound
John Bolen, PLAY