Portfolio
Runner / thinkThin® Protein Bars
Submitted By Chris Adams
Description
This is the first national launch campaign for thinkThin® protein bars. The purpose is to emphasize their belief that women should never have to feel guilty about what they eat. Even when it's coated in chocolate.
Objective
The objective is to increase awareness and drive trial.
Client
thinkThin® Protein Bars
Industry
Packaged Goods
Agency
adams&partners
adams-partners.com
Media
Market
Food
Credits
Agency Producer
Laura Ferguson
Creative Director
Chris Adams, Susan Alinsangan, Ron Schlessinger
Director
Michael Downing
Editor
Will Hasell, Arcade
Music & Sound
John Bolen, PLAY
Production Company
Epoch
Views
775