Text / thinkThin® Protein Bars
Submitted By Chris Adams
This is the first national launch for thinkThin® Protein Bars. The purpose of the campaign is to emphasize their belief that women should never have to feel guilty about what they eat. Even if it's coated in chocolate.
The business objective is to raise awareness and drive trial.
thinkThin® Protein Bars
Chris Adams, Susan Alinsangan, Ron Schlessinger
Will Hasell, Arcade
Music & Sound
John Bolen, PLAY