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Stay Connected / Save The Children

Submitted By Liz Branger

Description

The Save the Children organization is known for their fantastic international efforts to help children worldwide. What’s less well known is the tremendous domestic work they do in the area of US disaster preparedness. Disasters impact children differently than adults and Save The Children has extensive programs to restore normalcy for kids through disaster preparation, response and recovery.

Objective

To help these efforts affect the startling lack of US state disaster preparedness, we developed Get Ready Get Safe, a web site and social content program designed to alert parents, caregivers and teachers to the steps they can take to make their homes, schools and states ready in case of emergency. Through illustrated Disaster Preparation Checklists, interactive State Preparedness Reports and a hard-hitting Hurricane Sandy “One Year Anniversary” campaign, we drive awareness of this important issue and direct people to take action by writing legislators and sharing crucial materials.
In order to raise awareness for this important new US safety resource, and encourage communities and families to prepare for disasters, we produced a short animated film that powerfully illustrates the experience of being disconnected with your child during a disaster.

Technical Challenge

Each workday, 68 million children are in childcare or school, separated from their parents. Most families and childcare providers don’t have a plan to reconnect when a disaster strikes, and when they do, families are often separated, sometimes forever.

Our video follows a mother and child on the day of a disaster. When the mother drops her daughter off at school in the morning, we see that a metaphorical line connects the two. Throughout the tumultuous storm, the line continues to connect them. As it becomes clearer and clearer that they may not find each other the line strains and ultimately breaks — leaving the viewer with Save The Children's powerful message about the urgency of making a plan to reconnect with your family in a disaster situation.

Through the evocative style of a child’s drawings we give emotional resonance to Save the Children’s message and create a direct link to the Get Ready Get Safe microsite and their critical safety resources.

Client

Save The Children

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Interactive

Market

Non Profit

Credits

Account Executive

Kaitlyn Tegethoff

Art Director

Kade Roybal

Creative Director

Mike Monello, Jeremiah Rosen, Nick Braccia

Designer

Emily Culbertson, Dylan Werner

Director

Ariel Bellumio

Illustrator

Alejandro Roses, Jorge Viera

Music & Sound

Luis Giron

Producer

Mike Diaz, Jen Larkan

Writer

Kara Cohen

Views

36

 

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