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Feed it Forward / Halo Purely for Pets

Submitted By Liz Branger

Description

unknown. The brand’s first ever television spot presented the opportunity to activate passionate pet parents into brand ambassadors, while amplifying Halo’s transformative nutrition message and giving story.

The commercial follows a bowl of Halo from adopted dog to shelter dog. It depicts the adopted dog fulfilling Halo’s differentiator, feeding it forward to shelter animal in need of nutrition. The viewer becomes the beneficiary of Halo’s giving story while simultaneously building awareness for the brand’s mission by asking for a photo to be shared. For each photo shared, Halo responded with an invitation for trial, a coupon. In four test markets, year-over-year sales increased 40% and shared over 700 posts to Instagram.

Client

Halo Purely for Pets

Industry

CPG / Pet Food

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Television

Market

Consumer Packaged Goods

Credits

Account Executive

Michael Maione, Josh Reed

Agency Producer

Arianna Bolton

Art Director

Jason Woz

Content Strategist

Jenessa Carder

Creative Director

Barry Fiske, Jennifer Putnam

Director

Jason Stamp

Editor

Joe Heck

Photographer

Steve Schinnerer

Producer

Chris Jennings

Writer

Peter Louison, Emily Morgan

Views

26

 

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