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The Palazzo del Sol Experience / Fisher Island

Submitted By Liz Branger

Description

Fisher Island—the embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as Fisher prepared to unveil their first new building in a decade, we redesigned the sales process for their ultra-wealthy clients.

It starts with an invite-only website full of special features, from video balcony views (shot by octocopter before the building existed) to a special twist on Google Street View that allows buyers to explore the island via helicopter, golf cart and yacht.

Then agents bring clients the island on an iPad, a simple but sleek digital tool that surfaces floorplans, photography, and renderings with a touch.

But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by high-def video walls—a setup which allows the sales agent to become a composer for their client. And if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display.

For the modern multi-millionaire, a differentiated sales process means everything. And that’s what this is all about—designing an experience as exclusive as Fisher Island itself.

Objective

Fisher Island—the very embodiment of classic luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan or Dubai, it’s a piece of real estate unlike any other. So when the Fisher sales team prepared to unveil their newest building—the Palazzo del Sol—we were given the opportunity to reimagine the sales process for their ultra-wealthy clients. This had to be a uniquely designed experience for buyers who are used to seeing the latest and greatest.

That meant starting the process with a special invitation: a website that was invite-only—via custom codes—to enhance the feeling of exclusivity. The site then aimed to bring a modern touch to an island known for old-school luxury and included a few special features, from video balcony views (shot by octocopter before the building even existed) to a special twist on Google Street View that allows potential buyers to explore the island via helicopter, golf cart and yacht.

We also wanted to modernize the sales experience for agents out visiting clients, so we crafted a simple but sleek iPad experience that surfaces floorplans, island photography, and designer renderings with a touch and a swipe—all part of imparting a feeling of modernity to the Fisher Island sales team.

Technical Challenge

But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by ultra high-def video walls—a setup which allows the sales agent to become a composer for their client.

The tour begins with an overview of the island through the use of interactive galleries—and if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display. If a client already knows what they want to see, agents have special markers to pull up key features (such as floor plans) instantly. It’s all part of creating a custom experience for each and every client.

The design process was multi-faceted—developing the table from scratch, choosing materials for the room, creating all the content for the interface itself, and crafting elements such as the fiducial markers, which are individually marked with laser-etched iconography to add another level of magic to the experience.

Every day, new luxury buildings go on the market. And for the modern multi-millionaire, a differentiated sales process means everything. That’s what this is all about—designing an experience as exclusive as Fisher Island itself.

The Palazzo del Sol Experience

http://palazzodelsol.com

Client

Fisher Island

Industry

Real Estate

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Interactive

Market

Real Estate

Credits

Account Executive

Debbie Casey, Melissa Acosta

Art Director

Frank Gomez

Creative Director

Robert Kleman, Matthew Atkatz, James Allen, Andrew Goldstein, Eddie Gomez, Cesar Santos, Matt Kelsen

Designer

Hugo Broche, David Iglesias, John Gonzalez

Views

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