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The Gift / Bacardi USA

Submitted By Liz Branger

Description

As a centerpiece of the integrated campaign—which included two broadcast television spots (:30 and :15), multiple print pieces, digital placements and social amplification through a series entitled 12 Days of Cocktails—“The Gift” creates a holiday context for Grey Goose and gives consumers a new way to recognize the extraordinary people in their lives.

Objective

As a central theme of their recently-launched global advertising campaign, Fly Beyond, Grey Goose celebrates the spirit of people who achieve the extraordinary—inspired by company founder Francois Thibault, who went against the grain to develop a super-premium vodka in Cognac, France.

So as Grey Goose prepared to launch a special new holiday gift box, we crafted a campaign that celebrates those who defy expectations—tapping into the natural desire during the holidays to recognize the people in our lives who have done something exceptional.

Technical Challenge

This new gift box is the focus of our spot, framed as “The gift for those who Fly Beyond” and displayed in the modern, luxurious setting where it might be enjoyed among friends—set against the classic Eartha Kitt track, C’est Si Bon. The spot was produced in partnership with renowned tabletop director Irv Blitz, including the development of a custom animation that brings the iconic Grey Goose bottle to life as a tribute to their Fly Beyond story.

Client

Bacardi USA

Industry

Alcoholic Drinks

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Television

Market

Alcoholic Drinks

Credits

Account Executive

Cherie Koster, Spencer Holmes, Elaine Zhu

Creative Director

Robert Kleman, Matthew Atkatz, James Allen, Andrew Goldstein

Designer

David Iglesias

Producer

Monica Alameda

Production Company

MJZ

Views

7

 

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