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Fist bump / Coca-Cola

Submitted By Pereira & O'Dell

Description

True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.

Objective

A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign.

Digital and content will be at the core of the campaign created by Pereira & O’Dell. Elements include web films, TV, social activation, mobile, print, radio, packaging and OOH.

Client

Coca-Cola

Industry

Advertising

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Design

Market

Beverages

Credits

Account Executive

Henry Arlander, Mona Gonzalez, Rose Valderrama

Agency Producer

Jeff Ferro, Victoria Whitlow

Art Director

Luke Acret

Content Strategist

Ana Cortat, Sara Lezama

Creative Director

PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto

Designer

Moses Kelany

Director

Robert Stromberg

Editor

Alex Rodríguez (Umlaut Films)

Illustrator

Erik Buckham, Adhemas Batista

Music & Sound

One Direction

Writer

Omid Amid

Views

585

 

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