Fist bump / Coca-Cola
Submitted By Pereira & O'Dell
True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.
A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign.
Digital and content will be at the core of the campaign created by Pereira & O’Dell. Elements include web films, TV, social activation, mobile, print, radio, packaging and OOH.
Pereira & O'Dell
Henry Arlander, Mona Gonzalez, Rose Valderrama
Jeff Ferro, Victoria Whitlow
Ana Cortat, Sara Lezama
PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto
Alex Rodríguez (Umlaut Films)
Erik Buckham, Adhemas Batista
Music & Sound