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Highly Fruct Up / Fest Cola

Submitted By Cerberus

Description

The first ad in the campaign, this one sets the tone for the brand. Raw and real, no high-fructose corn syrup.

Objective

Launch New Orleans' Original Craft Soda line, and make as much noise as we can with our limited budget. Communicate that creative flavors like Almond Cola, Satsuma Mint, Pecan Root Beer, and Bourbon Cream Soda are sweetened with pure Louisiana Cane Sugar. Big boring soda companies are highly fruct-up.

Technical Challenge

Create an ad that draws a compelling link to the city of New Orleans, while positioning the brand against much bigger soda lines that have millions of dollars to sell against us.

Client

Fest Cola

Industry

Beverage

Agency

Cerberus Agency
http://www.cerberus.agency

Media

Print

Market

Food

Credits

Account Executive

Temple Ruff

Art Director

David Caruso

Creative Director

Justin Bonura, David Caruso, Rocky Russo

Photographer

Denny Culbert

Writer

Justin Bonura

Views

502

 

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