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Born Dodge Redesign / Fiat Chrysler Automobiles

Submitted By Liz Branger

Description

To create an online space that keeps Dodge enthusiasts as immersed in the brand online as they are in the streets. From old-school gear heads to 30-year-old soccer moms, our audience is comprised of the full spectrum of drivers.

This space had to be interactive and fun, one that represented the Dodge brand. It had to be consistently offering new content and features to keep fans coming back for more. And it had to showcase the object of every Dodge fan’s desire – Dodge vehicles.

Dodge enthusiasts can immerse themselves in the latest social media postings, press releases, new marketing campaigns, image galleries and more – all in one place. Born Dodge is the first fully responsive site created by Dodge. This means users can access the site from any device and Born Dodge will automatically adjust its layout to meet the screen’s dimensions.

Dodge fans are digging the site. Site visits are up 110% compared to the same time last year.

Born Dodge Redesign

http://www.dodge.com/en/bor...

Client

Fiat Chrysler Automobiles

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Interactive

Market

Automotive

Credits

Account Executive

Mickey Wilson, Kristen Andrzejewski

Art Director

Mario Gomez

Creative Director

Alejandro Mendoza, Paul Amelchenko

Designer

Daniel Fernandez, Alex Wexler

Director

Boris Stojanovic

Innovator

Writer

Ari Bazinsky

Views

32

 

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