It's gonna be a while / World of Warcraft
Submitted By Tommaso Fontanella
Video game advertising has a bit of a problem. Namely, it's a lot of the same: you take regular ol' Joes and drop them into battlefields, outer space, magical landscapes, and whatever other action packed landscape. We get it. Video games let you inhabit other worlds, and live other lives. But that's only half of what makes them great.
Rather than focus on the experience of playing a game, this campaign delves in to the experience of being a gamer. More specifically, a gamer who plays World of Warcraft. Containing thousands of hours of richly imagined adventures, WoW is perhaps the most vast and immersive experience in all of gaming. This isn't the kind of game you casually play here and there when you have a free moment. WoW is an opportunity to truly escape everyday reality; this is a game you literally clear your schedule for. Put simply, once you start playing, it's gonna be a while before you stop.
World of Warcraft
School of Visual Arts, New York
Dan Kenneally, Adam Kanzer