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Soap operas for guys / School of Visual Arts, New York

Submitted By Tommaso Fontanella

Description

"Wrestling is fake."

Well, duh. In fact, that's what makes it awesome. The WWE isn't about the illusion of competition, or even the crazy wrestling stunts. No, the best part of any WWE match is the insanely dramatic, over-the-top storyline behind it. Which is just as scripted as an episode of Days of Our Lives.

In this campaign, we celebrate the gloriously histrionic beefs and backstories behind every pro-wrestling match. We also shot all the photography ourselves with the help of real Brooklyn-based pro wrestlers. During the shoot, more than one challenged us to get into the ring. Ted was down, but Tommaso totally wussed out.

Client

School of Visual Arts, New York

Media

Print

Market

Culture, Leisure and Sports

Credits

Art Director

Tommaso Fontanella

Instructor

Dan Kenneally, Adam Kanzer

Writer

Ted Meyer

Views

267

 

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