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Under the Hood of Country Music / Fiat Chrysler Automobiles

Submitted By Liz Branger

Description

Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together.

Client

Fiat Chrysler Automobiles

Industry

Automotive

Agency

SapientNitro
http://www.sapientnitro.com...

Media

Television

Market

Automotive

Credits

Agency Producer

Andrew Mui

Art Director

Tyler Smith, John Bogan, Shawn Carroll

Creative Director

Alan Pafenbach, Giancarlo Pisani

Designer

Charlie Barber

Editor

Carson Lund

Producer

Mike Diaz

Writer

Lawrence Wang, Nick Nelson

Views

19

 

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