Portfolio
Gauntlet / RSM
Submitted By Margaret Bond
Description
"Gauntlet" was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.
Objective
Formerly McGladrey, RSM is the fifth largest accounting, tax and consulting firm in the U.S. This :60 spot is a part of a global rebranding campaign that formalizes the company changing its identity and aligns the firm with RSM International, a network of audit, tax and consulting firms in more than 110 countries.
Technical Challenge
The production involved three different active locations, very difficult stunts and highly choreographed action.
Client
RSM
Agency
Luquire George Andrews (LGA)
www.lgaadv.com
Media
Television
Market
Financial Services
Credits
Account Executive
Peggy Brookhouse (President), Stephanie Spicer, Sarah Helms, Anna Mullen
Agency Producer
Heather Haley
Art Director
Jon Cain
Creative Director
Steve Dunkley (Chief Creative Officer), Jennifer “JJ” Jones (Group Creative Director)
Director
Ivan Grbovic
Editor
Brandon Porter
Music & Sound
Barking Owl
Producer
Jason Botkin (Executive Producer for Cap Gun Collective)
Production Company
Cap Gun Collective
Writer
Margaret Bond
Views
1223