Gauntlet / RSM
Submitted By Margaret Bond
"Gauntlet" was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.
Formerly McGladrey, RSM is the fifth largest accounting, tax and consulting firm in the U.S. This :60 spot is a part of a global rebranding campaign that formalizes the company changing its identity and aligns the firm with RSM International, a network of audit, tax and consulting firms in more than 110 countries.
The production involved three different active locations, very difficult stunts and highly choreographed action.
Luquire George Andrews (LGA)
Peggy Brookhouse (President), Stephanie Spicer, Sarah Helms, Anna Mullen
Steve Dunkley (Chief Creative Officer), Jennifer “JJ” Jones (Group Creative Director)
Music & Sound
Jason Botkin (Executive Producer for Cap Gun Collective)
Cap Gun Collective