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Say no to spec / Zulu Alpha Kilo

Submitted By Kelly Flynn

Description

Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.

Additional Credits:
Casting Director: Shasta Lutz
Colourist/Transfer: Roslyn Di Sisto /Smith
Engineer: Stephen Stepanic

Objective

Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.

Client

Zulu Alpha Kilo

Agency

Zulu Alpha Kilo
http://www.zulualphakilo.co...

Media

Television

Market

Marketing & Advertising

Credits

Agency Producer

Tara Handley

Art Director

Guilherme Bermejo

Creative Director

Zak Mroueh

Director

Zak Mroueh

Editor

Mike Headford

Music & Sound

Zulubot

Producer

Tara Handley, Daniel Kaplan

Production Company

Zulubot

Writer

Nick Doerr

Views

1723

 

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