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Specspresso / Zulu Alpha Kilo

Submitted By Kelly Flynn

Description

Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. We asked a barista for a spec coffee. The results were completely unscripted. The video served as a follow up the popular “Spec” film created and shared at Strategy Magazine’s Agency of The Year award show.

Objective

Zulu is one of the few agencies that steadfastly refuses to do spec work for potential clients. Our objective was to skewer the notion of pitch work while proposing to the ad industry: it’s time to do things differently.

Client

Zulu Alpha Kilo

Agency

Zulu Alpha Kilo
http://www.zulualphakilo.co...

Media

Television

Market

Marketing & Advertising

Credits

Agency Producer

Tara Handley

Art Director

Guilherme Bermejo

Creative Director

Zak Mroueh

Director

Zak Mroueh

Editor

Mike Headford, Jay Baker

Music & Sound

Ian Reynolds, Stephen Stepanic

Producer

Daniel Kaplan

Production Company

zulubot

Writer

Nick Doerr

Views

159

 

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