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"Dear Summer" / Constellation Brands - Corona Extra

Submitted By Jose Molla

Description

Corona Extra is, and has always been, Summer.

Open an iced cold Corona, whenever and wherever you are, and you can't help but to slip into that relaxed and carefree mindset.

To celebrate this year's Summer, we decided to talk about all the other great things that are iconic to it, just like Corona Extra.

To do so, we invited a Summer specialist. Someone who's spent all of its existence watching Summer have all the fun, longing for all the joys and beauty of its counterpart:

Winter.

Yes. Winter. That frosty old season jealous of Summer's relationship with the sun, its clothes and its music. But all of that pales in comparison to Summer having its very own beer: Corona Extra.

So what’s Winter to do, when it’s destined to shiver in someone else’s shadow? It writes a series of personal letters to Summer to finally get everything off its chest.

Objective

Corona has and always will be associated with summer. However, other brands have started to try encroach on Corona's summer and subsequence success that come with. Thus, we needed to take summer back and help Corona own it in an original way so we created the "Dear Summer" campaign. Enjoy!

Client

Constellation Brands - Corona Extra

Agency

the community
http://lacomunidad.com/

Media

Television

Market

Alcoholic Beverages

Views

118

 

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