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"Fight the Gray - Donate Your Shadow" / Converse

Submitted By Jose Molla

Description

Following a city-wide ban on street-level graffiti, Sao Paolo transformed from a metropolis of technicolor glory to one of monolithic gray as far as the eye could see. We teamed up with Converse to create "Fight the Gray" (“Combata o cinza”) which was a live intervention and social movement that rallied people to help breathe color back into their city with something unique to each of us: our own shadows.

Objective

The campaign goal was to create social movement that rallied people to help breathe color back into their city with something unique to each of us: our own shadows.

Client

Converse

Agency

the community
http://lacomunidad.com/

Media

Integrated Branding

Market

Culture, Leisure and Sports

Views

109

 

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