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"Rings" / Time Warner Cable

Submitted By Jose Molla

Objective

Time Warner Cable’s promise to help people get closer to their passions wasn’t resonating with Hispanics. They felt the brand offered a less enjoyable, more antiquated experience.

We realized we needed to humanize the brand and create a campaign that showed how Time Warner Cable was actually a fundamental part of consumers life in a positive way and not just a telecom / cable provider. Thus, we created a campaign that showed in an emotional way how the brand helps people not matter of their culture or background helps people be closer to what matters most, family.

The executions for this campaign included brand TV, DRTV, print, digital, and social.

Client

Time Warner Cable

Agency

the community
http://lacomunidad.com/

Media

Integrated Branding

Market

Telecom and Cable

Views

83

 

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