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#workabovetheclouds / Swiss International Airlines

Submitted By Ryan Daynes

Description

Cabin Crew Recruitment Campaign//

As a flight attendant you get to both, travel the world and have a mobile office with a spectacular view while working...above the clouds. This was a Cabin Crew Recruitment Campaign so we chose to bring this attribute to life and target office employees amidst their mundane, daily routines and surprise them with a fresh perspective of what it's like to literally: Work Above The Clouds.

The guerrilla action launched in Berlin a week before the walk-in assessments were taking place. The film would take of the rest with regards to mass awareness in Germany, Austria and Switzerland.

Objective

Swiss Airlines is expanding their fleet and thus a commencing a mass recruitment drive in order to hire another 800 Cabin Crew Staff from Germany, Austria and Switzerland into 2016. What we conceptualised was beyond anything they ever could have expected...

Technical Challenge

Firstly we commissioned my good friends of world class Illustration studio, MUTI, to create the illustrations we needed for the Guerilla action. Once completed produced a SWISS plane wing, various clouds, a sun and Swiss style mountains.

Each sign was printed large format on a outdoor paper stock, each was then attached to long wooden pole, some as large as 6m! A group of promoters created a choreographed display with the signs as they past various office buildings, targeting employees working on the the first or second floor. The result was presenting the viewers, inside the office, with a new and unique interpretation of what its like to literally work above the clouds. For that moment, as they stared out their windows, over the plane wing, they got to feel as if they were working in an aeroplane. With a view like no other.

Client

Swiss International Airlines

Agency

Webguerillas Z├╝rich
www.webguerillas.com

Media

Integrated Branding

Market

Recruitment

Credits

Account Executive

Dino Ceccato

Art Director

Daniel Gremli

Content Strategist

Simon Keller

Creative Director

Ryan Daynes

Designer

MUTI

Director

Dominic Repping

Editor

Its Us Media Berlin

Illustrator

MUTI

Producer

Max Penk

Production Company

Its Us Media Berlin

Writer

Daniel Gremli

Views

76

 

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