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Dangling Lobes / Sennheiser

Submitted By Jonathan Cude

Description

Sennheiser wanted to get millennials' attention when they launched the URBANITE headphones in 2014. So we let the product speak for itself. Literally. With "Let Your Ears Be Loved," we unleashed an ear-loving anthropomorphic German headphone on lobes, canals and helixes everywhere. For him and his viewers, no pleasure was verboten. With a scavenger hunt and Instagram “ear-selfie” contest, many other (real) ears were covered with free URBANITE headphones.

Client

Sennheiser

Agency

McKinney
www.mckinney.com

Media

Interactive

Market

Technology

Credits

Account Executive

Mirko Mueller-Goolsbey (AD) Katie Clark (AD), Benjamin Safchuk (AE)

Agency Producer

Nick Brenton

Art Director

Josh Souter (ACD/CT/AD), Jordan Eakin (ACD/AD)

Creative Director

Jonatan Cude (CCO), Josh Souter (ACD), Philip Marchington (GCD), Jordan Eakin (ACD)

Designer

Jordan Clayton (Experience Design Director)

Director

The Hall, Mandy Walker (Director of Photography)

Music & Sound

Alex Weinstein

Producer

Bill Reilly (Executive Producer)

Production Company

Pictures in a Row

Writer

David Sloan, Madeleine Trebenski

Views

141

 

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