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What You Really Need / Samsung Telecommunications of America

Submitted By Jonathan Cude

Description

Real-life celebrity couple Kristen Bell and Dax Shepard show Samsung tablets making their lives richer, easier and flat-out fun. And they didn’t have to do too much acting to pull it off. As Dax told Huffington Post, the commercial let them “be true to who we are.” It went viral, with more than 20 million YouTube views in two weeks.

Client

Samsung Telecommunications of America

Agency

McKinney
www.mckinney.com

Media

Television

Market

Technology

Credits

Agency Producer

Regina Brizzolara

Creative Director

Jonathan Cude (CCO), Peter Nicholson (ECD)

Director

Tucker Gates, Janusz Kaminski (Director of Photography)

Editor

Dave Anderson

Producer

Susanne Preissler (EP), Marc Siegel (Head of Production)

Production Company

Independent Media, Inc.

Writer

Robyn Gunn

Views

133

 

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