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Babies / ESPN SEC Network

Submitted By Jonathan Cude

Description

In 2014, ESPN launched the SEC Network. But before they did, we had to convince people to convince their cable providers to carry it. Because in the SEC, the spectacle is not confined to the sport, we focused on the fans instead of the players. On August 14, 2014, the SEC Network was the most successful sports network launch in cable history. Ever. The next year, we showed SEC fans their own stories. Warning: You might get emotional, even if you're not an SEC fan.

Client

ESPN SEC Network

Agency

McKinney
www.mckinney.com

Media

Television

Market

Culture, Leisure and Sports

Credits

Account Executive

Katie Clark (GAD), Grace Tarrant (AS), Alison Coppock (AE)

Agency Producer

Rich Beck

Art Director

Matt Trego

Creative Director

Jonathan Cude (CCO), Matt Trego (ACD)

Director

Michael Lawrence, Kiel Milligan (Director of Photography)

Editor

Nick Adcock

Producer

Richard Sampson

Production Company

McKinney & Shadowlight

Writer

Roger Fish

Views

131

 

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