Ementicons / Mentos
Submitted By Laura Osborne
People already share Mentos in the 'real' world, but we wanted to get people sharing Mentos in the digital world too. To do this we created a fresh set of ementicons for feelings that we've only started having in the last 5 years, such as being Selfie-Obsessed.
It was important to us to make ementicons also culturally relevant by launching FOMO on NYE, Awkward on Valentines Day and Bad Happy on Friday 13th. And also created tactical social posts for the Oscars and Solar Eclipse last year.
Mentos is a household brand in so many countries and they have 13 million fans on Facebook. But the candies are an analog product - they can only be shared person to person, physically. As our world becomes increasingly digital and increasingly global, we needed to find a way to turn this physical piece of candy into something our digitally-savvy teenage audience will connect with.
iOS8 had just introduced keyboard add ons so we looked into how we could get these fresh feelings into people's phones. We created our own installable keyboard and helped advertise a start-up App called ULTRATEXT that let us feature the Ementicons.
Joesephine Keirnan, Johnny White
Shelley Smoler, Raphael Basckin
Matthew Pollock, Thomas Ormonde
Music & Sound
String and Tins
Independent films, Black Sheep Studios