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#dangleboris / The public

Submitted By Laura Osborne

Description

In 2012 Boris got stuck on a zip wire in Victoria Park. If things couldn't get embarrassing enough for poor Boris we thought what an easy comp it would be to dangle him from other objects and make an endearing blog about him.

The first was a rather tame Giraffe, following that the images got funnier and more outrageous. We adopted the trending hashtag #dangleboris set up a blog and tweeted every image we posted.

We even made a template so others could make their own. A couple of hours later we were on MSNBC news, the next day the headlining all the papers in the UK and by the following afternoon we were having a chinwag with Vanessa Felps!

Objective

Entertain everyone!

Technical Challenge

We literally posted and wittily captioned every submission people sent us to our Tumblr.

Client

The public

Agency

BBH London
www.bartleboglehegarty.com

Media

Innovative Use of Media

Market

Entertainment

Credits

Art Director

Laura Osborne, Callum Prior

Writer

Sarah Watson, Marc Rayson

Views

57

 

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