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Lo & Behold / Netscout

Submitted By Pereira & O'Dell

Description

IN January 2016, “Lo and Behold, Reveries of the Connected World” directed by the legendary Werner Herzog, made its debut at the Sundance Film Festival.The Film explores the unstoppable digital transformation that’s sweeping the world as we know it, through the unique lens of Werner Herzog. The film examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others.

Objective

The film is presented by systems security leader, NETSCOUT, who named Pereira & O’Dell New York to Agency of Record in early 2015. The agency has been working on a variety of initiatives including developing Netscout's brand platform, Guardians of the Connected World, of which the documentary is a key launching pad for.

Client

Netscout

Agency

Pereira & O'Dell New York
http://www.pereiraodell.com

Media

Innovative Use of Media

Market

Technology

Credits

Account Executive

Annika Roden

Agency Producer

Tennille Teague

Creative Director

Dave Arnold

Director

Werner Herzog

Production Company

Saville Productions

Views

231

 

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