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FRESH FISH POSTER / barracuda Seafood Restaurant

Submitted By Sidney Araújo

Description

Fish tastes best when eaten fresh. That’s exactly what Barracuda Restaurant’s ‘fresh fish’ poster proved. Barracuda,
one of the best seafood restaurants in Dubai promoted the freshness of their seafood through an activation campaign on the beaches of Dubai.

‘Fresh fish’ posters were created using edible ink and edible glue made from fresh fish. The result was unbelievable.
In no time the fish flavoured paper was eaten up by the biggest specialists in fresh fish- the seagulls. This reiterated the 'freshness' of the seafood served at Barracuda restaurant.

Objective

To promote Barracuda Seafood Restaurant in Dubai — a city already crowded with so many
great culinary options.

Technical Challenge

To get seagulls — the biggest fresh-fish specialist — to endorse the freshness of Barracuda's seafood
using a poster made from edible components glued with actual fresh-fish liquid.

FRESH FISH POSTER

https://vimeo.com/164891272

Client

barracuda Seafood Restaurant

Agency

HorizonFCB
fcb.com/horizon

Media

Outdoor

Market

Food

Credits

Account Executive

Nadine Halawany

Agency Producer

Thiago Carvalho/Samer Amir

Art Director

Sidney Araujo/Rodrigo Nakaza

Creative Director

Luis Silva Dias/Rondon Fernandes/Sidney Araujo

Director

Guillaume Nallet

Production Company

Eko Comunication

Writer

Rondon Fernandes

Views

135

 

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