FRESH FISH POSTER / barracuda Seafood Restaurant
Submitted By Sidney Araújo
Fish tastes best when eaten fresh. That’s exactly what Barracuda Restaurant’s ‘fresh fish’ poster proved. Barracuda,
one of the best seafood restaurants in Dubai promoted the freshness of their seafood through an activation campaign on the beaches of Dubai.
‘Fresh fish’ posters were created using edible ink and edible glue made from fresh fish. The result was unbelievable.
In no time the fish flavoured paper was eaten up by the biggest specialists in fresh fish- the seagulls. This reiterated the 'freshness' of the seafood served at Barracuda restaurant.
To promote Barracuda Seafood Restaurant in Dubai — a city already crowded with so many
great culinary options.
To get seagulls — the biggest fresh-fish specialist — to endorse the freshness of Barracuda's seafood
using a poster made from edible components glued with actual fresh-fish liquid.
FRESH FISH POSTER
barracuda Seafood Restaurant
Thiago Carvalho/Samer Amir
Sidney Araujo/Rodrigo Nakaza
Luis Silva Dias/Rondon Fernandes/Sidney Araujo