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You Can Speak Up / Amnesty International

Submitted By Vrasidas Golemis

Description

“You Can Speak Up” directly engages young adults in a space they do not expect: the Captcha password system.
With our project, we demonstrate how easily Human Rights injustices occur unnoticed.
When participants engage with the system, they learn that much like a regular Captcha system,
Human Rights injustices just need some of their personal attention to fix the situation.

Objective

Amnesty International with Recaptcha create “You Can Speak Up” to show young adults that they can fight human rights abuses just by speaking out against them.

Technical Challenge

Whenever internet users have to use the CAPTCHA system to type in passwords, their word choices will be descriptions of human rights abuses that marginalized people worldwide encounter.
Instead of asking the users to type the words, we tell them, “DO NOT TYPE THE INJUSTICE”
The only answers that will work are ones that reflect a world free of injustice.

Client

Amnesty International

Media

Innovative Use of Media

Market

Charity

Credits

Art Director

Vrasidas Golemis

Creative Director

Josh Yeston

Writer

Ryan Sparrow

Views

263

 

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