Kitchen / CANAL
Submitted By PARTIZAN
To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».
The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.
To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.
« The Kitchen » epic ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.
This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou-Jacquet (Partizan).
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