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Kitchen / CANAL

Submitted By PARTIZAN

Description

To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».

The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.

To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.

« The Kitchen » epic ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.

This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou-Jacquet (Partizan).

Objective

CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.

Client

CANAL

Media

Television

Market

Publications & Media

Credits

Production Company

PARTIZAN

Director

Antoine BARDOU-JACQUET

Producer

Frédéric GENEST

Agency Producer

Isabelle MÉNARD

Creative Director

Stéphane XIBERRAS
Eric ASTORGUE
Jean-Christophe ROYER

Editor

Sophie REINE

Music & Sound

SCHMOOZE

Views

489

 

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