Test Stride / Nike
Submitted By Leviathan
A digitally-enhanced gallery and obstacle course puts Nike's new winter line to the test...in high style.
Nike’s Global Sportswear team challenged Leviathan to get the right people talking about–and testing out–the brand’s new winter line of SneakerBoots and Tech Pack Aeroloft jackets. Launched in Shanghai, the event–dubbed Test Stride–invited media and VIP influencers to experience both lines’ weatherproof benefits, first-hand.
Multiple hi-tech product displays guided participants to the core attraction: a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display.
Fashion & Clothing