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Test Stride / Nike

Submitted By Leviathan

Description

A digitally-enhanced gallery and obstacle course puts Nike's new winter line to the test...in high style.

Objective

Nike’s Global Sportswear team challenged Leviathan to get the right people talking about–and testing out–the brand’s new winter line of SneakerBoots and Tech Pack Aeroloft jackets. Launched in Shanghai, the event–dubbed Test Stride–invited media and VIP influencers to experience both lines’ weatherproof benefits, first-hand.

Technical Challenge

Multiple hi-tech product displays guided participants to the core attraction: a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display.

Client

Nike

Agency

Leviathan
www.lvthn.com

Media

Design

Market

Fashion & Clothing

Credits

Director

Jason White

Creative Director

Austin Mayer

Agency Producer

Gina Giambalvo

Programmer

Volvox Labs

Designer

Krzys Pianko
Gareth Fewel
Nik Braatz
Alexis Copeland

Account Executive

Chad Hutson

Views

29

 

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