WTA Magazine Spread Ads / Sony Ericsson WTA Tour
Submitted By Tim Ryan
This campaign captures the emotion that these players have for the game. The feminine side of these players, which is a big draw to their audience, is encapsulated in the tagline and the tennis ball with the kiss on it. The kiss tennis ball was used in integrated campaigns through all sorts of different media.
To increase awareness of the great players the WTA offers.
Sony Ericsson WTA Tour
Tim Ryan/Creative Inc.
Culture, Leisure and Sports