SAS Logo Design & Rebranding / Scandinavian Airlines
Submitted By Gabriel Ribes
A new logo and brand identity design for Scandinavian Airlines Systems (better known as SAS).
To design a new logo and brand identity that is inspired by and feels true to Scandinavian culture.
Technical challenges came with designing a logo that is inspired by traditional and ancient Scandinavian art, while making it feel modern and sophisticated.
Tourism & Travel