Portfolio
Easthampton / New City
Submitted By Arnold Worldwide
Description
The New City Brewery is a small, family-run brewer of (alcoholic) Ginger beer located in the sleepy town of Northampton Massachusetts. The town, both physically and philosophically, is hundreds of miles away from the more well-known, tony town of Northampton, New York: summer play-land of the rich and famous and entitled.
Objective
We used these two towns as a basis of comparison to drive home the point about New City's commitment to their hand-crafted, small-batch ginger beer. New City takes pride in their attention to quality and detail and felt that a campaign touting it's status as a true micro-brew would serve this well.
Technical Challenge
The posters hung in bars and restaurants in various establishment in and around Northampton Mass.
Credits
Creative Director
David Register
James Clunie
Art Director
Gianna Balasco
Writer
Alina Karabaich
James Clunie
Designer
Wade Devers
Photographer
David Register
Views
994
Other Work
