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Easthampton / New City

Submitted By Arnold Worldwide

Description

The New City Brewery is a small, family-run brewer of (alcoholic) Ginger beer located in the sleepy town of Northampton Massachusetts. The town, both physically and philosophically, is hundreds of miles away from the more well-known, tony town of Northampton, New York: summer play-land of the rich and famous and entitled.

Objective

We used these two towns as a basis of comparison to drive home the point about New City's commitment to their hand-crafted, small-batch ginger beer. New City takes pride in their attention to quality and detail and felt that a campaign touting it's status as a true micro-brew would serve this well.

Technical Challenge

The posters hung in bars and restaurants in various establishment in and around Northampton Mass.

Client

New City

Agency

Arnold Worldwide
www.arn.com

Media

Outdoor

Market

Alcoholic Beverages

Credits

Creative Director

David Register
James Clunie

Art Director

Gianna Balasco

Writer

Alina Karabaich
James Clunie

Designer

Wade Devers

Photographer

David Register

Views

104

 

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