Nurse / Kaplan University
Submitted By Arnold Worldwide
The idea for the film started with our strategy, that Kaplan University is "education working". And we wanted to find a way to really prove that notion — to walk the walk and show what that means in the real world.
Build brand awareness, break out of the clutter and make something graduates would be proud of.
The trickiest challenge in making the Nursing film was the timing with our grads and the “accident". We couldn’t actually show the accident itself, but had to instead create the illusion as if it really happened, so our graduates believed it. Since the graduates wouldn’t see the accident, we had to make them really hear it. So we created original sound design and used the sound of wreck, timing it to play exactly before our graduates rounded the street corner. The sound of the wreck cued the action for our actors, the cyclist and driver.