Portfolio

Make The Journey Worth It. / Worth Rent A Car

Submitted By Designer and Gentleman

Description

After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to raise the new brand image and new logo promotion.

Objective

Designer And Gentleman’s approach was to follow the current trends. Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principle. Therefore we created a printed "connect-the-dots" magazine ad which, when the lines are connected, reveals the new logo letter “W”.

Tone of Voice

You simply take this car when the ride matters and the destination matters. Happiness is the journey and the destination with Worth rent a car.

The dots describe several phases in driving the car of your dreams and having a great new experience.

01. SUNNY DAY
02. GET YOUR HAIR DONE
03. CHOOSE A FLOWER
04. PICK UP YOUR GIRL
05. HAVE LUNCH BY THE LAKE
06. DRIVE INTO THE SUNSET


01. IMPORTANT MEETING DAY
02. PREPARE WELL
03. RENT A RELEVANT CAR
04. IMPRESS WITH PRESENTATION
05. SIGN THE CONTRACT
06. CELEBRATE OVER DINNER

Make The Journey Worth It.

http://www.worth-rentacar.com/

Client

Worth Rent A Car

Agency

Designer and Gentleman
http://designerandgentleman...

Media

Print

Market

Automotive

Credits

Creative Director

Nikola Vucicevic

Photographer

Jelena Vucicevic

Writer

Ket Katarina Popovic

Producer

Peter Sundays

Programmer

Zoran Railic

Music & Sound

Baszz Audio Jungle

Views

30

 

Share To

Other Work

Follow Us