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I-Spy 360 / Volvo

Submitted By Perle Arteta

Description

Volvo wanted to showcase their most luxurious car interior design.
We knew that car interior videos could be boring to watch, so we "gamified" ours. We digitalized the famous car game "I Spy" and asked our online community to find elements strategically placed inside and outside the car.

Client

Volvo

Agency

Grey Canada
http://grey.com/canada

Media

Innovative Use of Media

Market

Automotive

Credits

Art Director

Perle Arteta

Views

342

 

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