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ALJ Community Initiatives Report / Abdul Lateef Jameel

Submitted By zainab Lari

Description

ALJ, a Toyota dealership in Saudi Arabia, came to us with a problem. Young people were not interested in working for them.

Instead of creating an advertising campaign, we dug deeper into the company and found that community initiatives is a big part of what they do. They had an impressive amount of projects aimed at giving back to their community and they were much more than a car dealership. We decided to design an annual report where each spread is a story of someone this company helped.

Due to their limited budget, most of the content was created by hand, which created an authentic feel to the report.

I was part of this project for two years. For 2012 we went for a colourful and vibrant look. The CEO called it Saudi Hip Hop.

Client

Abdul Lateef Jameel

Agency

The Brand Union

Media

Print

Market

Publications & Media

Credits

Creative Director

Paul Cardwell

Writer

Paul Cardwell

Views

25

 

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