Portfolio

Sanlam Tax-Free Experiments Online Content / Sanlam Financial Services Provider

Submitted By DOMINIQUE SWIEGERS

Description

The Brief:
With so many existing tax-free messages out there, communicate the benefits of Sanlam Tax-free Investments in a simple and engaging way. Find ways to demonstrate how much your money can grow, with the added benefit of getting even more because you don’t have to pay the tax-man.

The Insight:
In all aspects of our life we expect more. From shopping to friendships to our very selves, we demand the fullest amount. So, why do we accept less when we save? We shouldn’t.

The Idea:
No-one likes getting less.

Objective

Get more South Africans to save tax-free with Sanlam.

Technical Challenge

All three online commercials were filmed by a hidden camera crew to get real responses from real South Africans to the situations we set up prior to filming.

Client

Sanlam Financial Services Provider

Agency

King James Group
www.kingjames.co.za

Media

Television

Market

Financial Services

Credits

Writer

Dominique Swiegers, Jared Osmond

Art Director

Moe Kekana

Agency Producer

Samantha Wentzel

Creative Director

Matt Ross, Damian Bonse

Views

27

 

Share To

Follow Us