Portfolio
Klikk & Hent / Vitus Pharmacy /
Submitted By John Christian Ferner Apalnes
Description
Commercial for Vitus Pharmacy promoting their new service 'Klikk & Hent' (Click and collect)
Objective
The main objective was to show how the 'Click & Collect' service works in different steps. I wanted to utilise the Zoetrope technique as an engaging way to tell the story as well as visually referencing the pharmaceutical carousel.
Technical Challenge
It was the first time I ever made a Zoetrope, and figuring out how many elements as well as finding a good scale was quite tricky. I wanted to use live action instead of stop motion to capture the zoetrope, so rolling shutter was an issue. We managed to resolve it through utilising the global shutter on a Red epic camera.
Klikk & Hent
https://vimeo.com/172411737
Client
Vitus Pharmacy /
Agency
Pol
http://pol.oslo.no
Media
Television
Market
Health and Pharmaceutical Products
Credits
Director
John Christian Ferner Apalnes
Production Company
Animasjonsdepartementet
Music & Sound
Verdens Starkest Mann
Producer
Jakob Thommesen
Views
460