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Klikk & Hent / Vitus Pharmacy /

Submitted By John Christian Ferner Apalnes

Description

Commercial for Vitus Pharmacy promoting their new service 'Klikk & Hent' (Click and collect)

Objective

The main objective was to show how the 'Click & Collect' service works in different steps. I wanted to utilise the Zoetrope technique as an engaging way to tell the story as well as visually referencing the pharmaceutical carousel.

Technical Challenge

It was the first time I ever made a Zoetrope, and figuring out how many elements as well as finding a good scale was quite tricky. I wanted to use live action instead of stop motion to capture the zoetrope, so rolling shutter was an issue. We managed to resolve it through utilising the global shutter on a Red epic camera.

Client

Vitus Pharmacy /

Agency

Pol
http://pol.oslo.no

Media

Television

Market

Health and Pharmaceutical Products

Credits

Director

John Christian Ferner Apalnes

Production Company

Animasjonsdepartementet

Music & Sound

Verdens Starkest Mann

Producer

Jakob Thommesen

Views

14

 

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