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FUJIFILM - World Proposition : Beautiness ? / FUJIFILM

Submitted By Bean Law

Description

The project are including 1 min short video and key visual for outdoor advertisement.

A series of “ World Proposition” TV commercial presented by Fujifilm is in discussion of modern culture social significance with critical proposition. In this short video, a youngster with camera met cosmetic girl to discuss about this beautiful disease. Aesthetic rules is eviler than the evil law. Beauty is in the morbid.Human want to change their appearance all costs even though they are beautiful enough. Are they desire of beauty of just fear of ugliness?

Objective

The world is sick. Please make good use of your aesthetic sense and camera to communicate with this World and share your thoughts on this issue .To foster the discussion and debate to the public is the power of image, the philosophy of FUJIFILM .

Client

FUJIFILM

Agency

Metta Communication
www.metta.hk/

Media

Television

Market

Culture, Leisure and Sports

Credits

Director

Miss Bean

Art Director

Miss Bean

Photographer

Miss Bean

Producer

Mon Ng , Jessy Tsang

Views

10

 

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