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Made To Flex / Timberland

Submitted By Pereira & O'Dell

Description

Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The "MadeToFlex campaign introduces Timberland's Killington. Dubbed the "sneakerboot", the Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker -- allowing you to experience extreme comfort and movement.

The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.

The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.

“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "SPEEDYLEGZ ")

#MadeToFlex

Client

Timberland

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Integrated Branding

Market

Fashion & Clothing

Views

830

 

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