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The Live In Levi's Project / Levi's

Submitted By Carrie Dunn

Description

In 2015, Levi's was losing their core consumer. They needed to get back to their heart of their brand and remind people why Levi's matter.

We created the Live In Levi’s Project. A constantly evolving, digital+social experience that curates the incredible stories of people around the world living in Levi's. It gave this beloved brand back to the people, letting them become the voice of our campaign.

This documentary-style series evolved over the course of six seasons, taking on a new light with each story. Through it we told the stories of photographers, musicians, bloggers, fashion icons, painters, and more. Across gender, race, and the globe itself, we gave a platform for all people to tell their stories and share their style.

This campaign became the new driving force behind this powerful brand, boosting sales and leading their cultural resurgence.

The Live In Levi's Project

carriewrites.com

Client

Levi's

Agency

AKQA

Media

Interactive

Market

Fashion & Clothing

Views

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