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The Coach That Loves Quitters / Niquitin GlaxoSmithKline

Submitted By Christine Göös

Description

The WeQuit application is a gamified quit smoking program that offers a social network to help people quit by providing motivation, daily tips and rewards for the small successes along the way.

WeQuit is the first quit smoking aid that comes with real life rewards: quit points earned on the program can be used to redeem discounts on NiQuitin nicotine replacement products.

WeQuit launched globally in 2015, and it was awarded with the best Marketing/ Branding/ Advertising application at the MediaPost Appy Awards in 2015.

Objective

To help people quit smoking for good with a program that combines a free mobile coach with nicotine replacement therapy.

Client

Niquitin GlaxoSmithKline

Agency

TBWA
www.tbwa.fi

Media

Interactive

Market

Health and Pharmaceutical Products

Credits

Writer

Christine Göös

Creative Director

Martin Mohr

Producer

Tasha Dean

Views

34

 

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