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The Hovering Art Director / Adobe

Submitted By Alexis Jabbour

Description

We showcased Adobe Stock using the infamous 'Hovering Art Director' stereotype in various film and animation content; which led to contests, webinars, a real ginger beer, epic imagery, an action figure, and partnerships.

Objective

Adobe wanted to raise awareness online for the launch of their new program - Adobe Stock - an integrated program within Adobe Creative Cloud where you can search and license high-quality assets without ever leaving your Adobe programs.

Technical Challenge

We wanted to create an entertaining product demonstration in an infamously relatable scenario for creative professionals in the art, design, and advertising industry.

The Hovering Art Director

http://www.adobe.com/creati...

Client

Adobe

Agency

ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl

Media

Integrated Branding

Market

Technology

Credits

Creative Director

Daniel Sytsma

Art Director

Alexis Jabbour
Jasper Janssen

Writer

Bert Marissen
Niklas Kristensen

Designer

Michael James Philips

Agency Producer

Suzanne Whittaker

Views

554

 

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